Aline Bertolini de Lauro, Eliete Ourives, Luiz Fernando Gonçalves de Figueiredo, Felipe Ourives de Figueiredo,
The improvement of the communication between public institutions and society by the implementation of a mascot,
Blucher Design Proceedings,
Volume 1,
2014,
Pages 729-742,
ISSN 23186968,
http://dx.doi.org/10.5151/designpro-CIDI-70
(www.proceedings.blucher.com.br/article-details/the-improvement-of-the-communication-between-public-institutions-and-society-by-the-implementation-of-a-mascot-8733)
Palavras-chave:: ;