Analysis of the information provided on the packaging of industrialized sweet biscuits consumed by or aimed at children: perception and consumption issues

Analysis of the information provided on the packaging of industrialized sweet biscuits consumed by or aimed at children: perception and consumption issues

Oliveira, Thabata Fernanda; Dantas, Denise

Full Article:

This article is part of an undergraduate research whose goal is to establish an overview of the design of packaging for industrialized sweet biscuits aimed at or consumed by children, traded in Sao Paulo, from September 2012 to March 2013. The research consists of two stages: field survey followed by semiotics and visual composition analysis. These analyses aim to evaluate what kind of information is present in packaging and how they are presented. 13 packs were analysed from a sample of 225 packs catalogued. The results indicate trends in the distribution and presentation of information. In the visual composition, the information regarding the brand, the flavour, the character and the beneficial nutritional qualities prevails. The obligatory information, in which the list of ingredients is part of, is placed in locations of lower display and receives less emphasis. It was also verified that the packages communicate messages using elements related to the child universe. These elements create an emotional involvement of the audience with the packaging and induce consumption.

This article is part of an undergraduate research whose goal is to establish an overview of the design of packaging for industrialized sweet biscuits aimed at or consumed by children, traded in Sao Paulo, from September 2012 to March 2013. The research consists of two stages: field survey followed by semiotics and visual composition analysis. These analyses aim to evaluate what kind of information is present in packaging and how they are presented. 13 packs were analysed from a sample of 225 packs catalogued. The results indicate trends in the distribution and presentation of information. In the visual composition, the information regarding the brand, the flavour, the character and the beneficial nutritional qualities prevails. The obligatory information, in which the list of ingredients is part of, is placed in locations of lower display and receives less emphasis. It was also verified that the packages communicate messages using elements related to the child universe. These elements create an emotional involvement of the audience with the packaging and induce consumption.

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DOI: 10.5151/designpro-CIDI-153

Referências bibliográficas

• [1] ANVISA. 2002. Resolução RDC nº 259. In: Portal: Anvisa. Andlt;http://portal.anvisa.gov.br/wps/wcm/connect/36bf398047457db389d8dd3fbc4c6735/RDC_259.pdf?MOD=AJPERESAndgt;, 02/02/2013
• [2] DONDIS, Donis 2003. Sintaxe da linguagem visual. São Paulo: Martins Fontes.
• [3] FERRARA, Lucrécia D’Aléssio.2004. Leitura sem palavras. São Paulo: Ática.
• [4] HOFFMAN, Donald P. 2000. Inteligência visual. Rio de Janeiro: Campus.
• [5] INSTITUTO ALANA. 2011. Consumismo Infantil, um problema de todos. In: Home: Alana. Andlt;http://alana.org.br/CriancaConsumo/ConsumismoInfantil.aspxAndgt;, 12/09/2012.
• [6] NIEMEYER, Lucy. 2003. Elementos de semiótica aplicados ao design. Rio de Janeiro: 2AB.

Como citar:

Oliveira, Thabata Fernanda; Denise Dantas; "Analysis of the information provided on the packaging of industrialized sweet biscuits consumed by or aimed at children: perception and consumption issues", p-1602-1608. In: In Coutinho, Solange G.; Moura, Monica; Campello, Silvio Barreto; Cadena, Renata A.; Almeida, Swanne (orgs.). Proceedings of the 6th Information Design International Conference, 5th InfoDesign, 6th CONGIC [= Blucher Design Proceedings, num.2, vol.1]. São Paulo: Blucher, 2014.
ISSN 23186968, DOI 10.5151/designpro-CIDI-153