Blucher Design Proceedings

Fevereiro 2014, vol.1, num.1 - 8th Conference of the International Committee for Design History & Design Studies
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Co-ordinated design policy and the shift from one-off designs to comprehensive design systems

Co-ordinated design policy and the shift from one-off designs to comprehensive design systems

PRESTON, David

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During the late 1940s and early 1950s a small group of designers embraced the concept of ‘design coordination’ in an attempt to unify the visual output of their clients. This shift in emphasis – favouring order over expression – represented a tipping point in the professionalisation of graphic design in Britain, helping to transform designers from individual commercial artists into business practitioners working predominantly in groups.

During the late 1940s and early 1950s a small group of designers embraced the concept of ‘design coordination’ in an attempt to unify the visual output of their clients. This shift in emphasis – favouring order over expression – represented a tipping point in the professionalisation of graphic design in Britain, helping to transform designers from individual commercial artists into business practitioners working predominantly in groups.

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DOI: 10.5151/design-icdhs-079

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Como citar:

PRESTON, David; "Co-ordinated design policy and the shift from one-off designs to comprehensive design systems", p-360-363. In: Farias, Priscila Lena; Calvera, Anna; Braga, Marcos da Costa & Schincariol, Zuleica (Eds.). Design frontiers: territories, concepts, technologies [=ICDHS 2012 - 8th Conference of the International Committee for Design History & Design Studies]. São Paulo: Blucher, 2012. São Paulo: Blucher, 2014.
ISSN 23186968, DOI 10.5151/design-icdhs-079

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