Blucher Design Proceedings
8th Conference of the International Committee for Design History & Design Studies
Presentation
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Presentation - Open Access
Keynote Lectures
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Lecture - Open Access
Art, symbolism and power in Moche Society, North Coast of Peru
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Lecture - Open Access
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Lecture - Open Access
Traditions, archaeologies and genealogies in the history of Design
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History of design education
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Academies of Art and schools of Design: a comparative study of Art and Design education
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Design history: from service subject to discrete discipline
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Pevsner on Design education: meeting contemporary needs through the teaching of Art History
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Antipodean Design Science: applied home
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Bauhaus pedagogy and digital design
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The Information Department at the Ulm School of Design
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Search for meaning: a study on the Cranbrook Academy of Art’s Graphic Design Department
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(not)Solving (non)problems: Design contributions to Education in a complex world
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Design in Brazil: which revolution?
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The historical trajectory of the pioneers of design education in Brazil: ESDI/ UERJ and ED/UEMG
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Educational practice discourse on teaching project design in graduate design courses in Brazil
Identities and territories
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The island of Italian Design? Some notes for questioning a long-lived myth
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Design without borders: the nomadic journey towards sustainability
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Redesigning Turkish cult objects: from tradition to ‘Modern’?
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Incubation in isolation: how distance creates the difference in New Zealand Product Design
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Design Promises: the case study of Bangchaocha Bamboo Basketry Community
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Who’s who in brazilian design? Notes on identity and the professional design field
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Designing ‘The House of Man’: Franco Albini and the place of Neorealism in Italian Design, 1930-1960
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Imported design ideas and its spreading in Latin America: a historiographical critique
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Political Toys: Perón’s gifts for children, 1946-55
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The signature of Portuguese posters from 17th Century to 20th Century: one history of identities
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Design of dissent: the multimodal discourse in Guerrilla Girls and DASPU
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Designing new tattoos: relations about technology and tattoo design
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Outside looking in: foreign perceptions of Brazilian Design culture
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Corporate identity in a global market: the challenge of the Jotun company
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Public information: Design, visibility and citizenship
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Here we don’t speak, here we whistle: designing a language support system for the Silbo Gomero
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Modernity boundaries in the process of understanding Brazilian Design
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Packaging design in Portugal during the 20th century as a political propagandistic device
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National policies on design
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Between art and Industry: the Art Products’ Factory in Tallinn in the 1950s and 1960s
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The Belgian participation in the Milan Triennials
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Design promotion in Belgium in the 1960s: national interests and european ambitions
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Carmen Miranda, Marca Brasil (Brazil Brand) and national identity: a historical glance
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Opportunities and challenges for the Design in the Brazilian National Policy on Solid Waste
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Design as strategy to improve wooden furniture production, through a network perspective
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The Italian public system supporting innovation: which role for design?
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Techniques and technologies
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Digital personal fabrication: social actions, ephemeral objects
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Living system design Studio: from digital to fabrication process
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The evolving terrain of the book: Ariel Malka’s Javascriptorium
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Joining Up: evaluating technologically augmented interdisciplinary crosscultural collaboration
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Making Space: the future places, tools and technologies for open Design
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Sewn or Simulated: transformational fashion realizations
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How to supply designers effectively with knowledge about accessibility and inclusion?
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Online platforms for the co-Design of alternative urban scenarios
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The voices of the users: how technology can help in co-innovation
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Firebird: Alex Steinweiss’ 78rpm album covers and the letterpress printing process
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Co-ordinated design policy and the shift from one-off designs to comprehensive design systems
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From ‘Do it yourself’ to ‘Open design’: users’ involvement and democratization
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Contributions of improvisation techniques to interactive environment design
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Identity across boundaries: a study conducted by communication designers and social anthropologists
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Digital clothing manufacture: digital innovation and co-Design changing the clothing industry
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How to go from the file to the factory
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Space, information and cosmology in today’s computer interfaces
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The new imperialism — the international face of design and design history
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Frontiers of looking past: a Nietzschean survey of introductions and intentions in Design History
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Design, histories, empires and peripheries
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Eastern craft in Orientalism and Modern Design
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Mappin tells the history of graphic design in São Paulo from 1913 to 1939
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Organic Design, MoMA 1940: the breath of modernity reaches Latin America
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Lina Bo Bardi and Aloisio Magalhães: other strands of Design in Brazil
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The graphic translation by the designer’s sensitive rationality
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The design of Manoel Bandeira: a historical view of periodicals in the the 1930’s in Pernambuco
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Open Strand
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Brazilian Graphic Design in the ‘20s and ‘30s: Modernism and Modernity
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The Design of book bovers in Brazil during the sixties through the covers by Marius Lauritzen Bern
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Domestic technologies and modernization of women in Chile between 1945 and 1970
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Itineraries for a Design Culture in Uruguay
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Sertanejo Art Deco: an inspiration for a Brazilian design?
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Vernacular design: a discussion on its concept
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Italian Radicals and Dutch conceptuals: the sensation of affect in two movements
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Art criticism and the semantic construction of the concept of Design
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Interieur Kortrijk, an edu-commercial Biennal as mediation junction between several actors
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Vapourware and the agency of ideas
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Pre-Columbian Asceticism: the Tuza-Piartal morphological expectation from its ocarina CRIA-269
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Cruzeiro Novo Project: Design and technology for the first series of banknotes printed in Brazil
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Design for a sustainable culture
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Design and biodiversity: the production of knowledge in the development sustainable products
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Back Matter
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Back Matter - Open Access
About editors, about ICDHS, Scientific Committee, Organizing Committee
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ICDHS Conferences
The activity of the group began with a conference organized in Barcelona (Spain) in 1999. This was followed by a second meeting in La Havana (Cuba), in 2000. The Committee was inaugurated in the Istanbul (Turkey) conference, in 2002. The activity continued in the conferences held in Guadalajara (Mexico, 2004), Helsinki & Tallinn (Finland & Estonia, 2006), Osaka (Japan, 2008), and Brussels (Belgium, 2010).
ICDHS conferences aim to assess the current state of affairs of design history and design studies. They are scientific conferences with a referee process to select presentations. Every conference has a theme, chosen by the board and the local organizers as an indication of the issues to be considered.

ICDHS Conferences
The activity of the group began with a conference organized in Barcelona (Spain) in 1999. This was followed by a second meeting in La Havana (Cuba), in 2000. The Committee was inaugurated in the Istanbul (Turkey) conference, in 2002. The activity continued in the conferences held in Guadalajara (Mexico, 2004), Helsinki & Tallinn (Finland & Estonia, 2006), Osaka (Japan, 2008), and Brussels (Belgium, 2010).
ICDHS conferences aim to assess the current state of affairs of design history and design studies. They are scientific conferences with a referee process to select presentations. Every conference has a theme, chosen by the board and the local organizers as an indication of the issues to be considered.
About the Editors
Priscila Lena Farias
Graphic designer, researcher and professor of design. She holds a Bachelor degree in Visual Communication from Fundação Armando Alvares Penteado (1984), a Master degree and a Ph.D in Communication and Semiotics from São Paulo Pontifical Catholic University (1997 and 2002). She is a professor, researcher and Ph.D. tutor at the University of São Paulo School of Architecture and Urbanism, were she coordinates the Visual Design Research Lab (LabVisual). She also teaches at Senac University Center, where she coordinates the Typography and Visual Communication Research Lab. She is the co-editor of InfoDesign - Brazilian Journal of Information Design, and a referee for several other scientific publications and research funding agencies. She is the author of ‘Tipografia Digital’ (2AB) and of many papers on graphic design, semiotics and typography, and the co-editor of ‘Advanced Issues in Cognitive Science and Semiotics’ (Shaker Verlag) and of the book series ‘Pensando o Design’ (Blucher).
Anna Calvera
Researcher and professor of Aesthetics and Design History and Theory at the Faculty of Fine Arts, University of Barcelona, where she is also involved in design research within the doctoral program. She is the author of a book on the theory of design by William Morris (Destination, Barcelona, 1992), of several papers on the experience of catalan Arts and Crafts and on the history of design in Spain, as well as papers on aspects of aesthetics and theory of design published in TipoGráfica, Temes de Disseny, Etapes Graphiques, and Journal of Design History, among others. She is also co-editor, with Yves Zimermann, of the books Arte ¿? Diseño (Gustavo Gili, Barcelona 2003) and De lo bello de las cosas (GG, Barcelona 2007). She is on the advisory board of the journal Design and Culture (Berg). She is a member of ICDHS board, and organized its first conference, ‘Design history seen from abroad: history and histories of design’ (Barcelona, 1999).
Marcos da Costa Braga
Bachelor in Industrial Design from UFRJ, Master of Arts in Anthropology from UFRJ and Ph.D. in Social History from the Universidade Federal Fluminense. He is currently a professor of the Department of Architectural History and Aesthetics, at the University of São Paulo School of Architecture and Urbanism. He is a member of the editorial board of the journal Estudos em Design and a member of the Editorial Board of Arcos from ESDI / UERJ. He was the coordinator of the Design undergraduate course at Unicarioca from 1997 to 2004 and of the Silva e Sousa School of Industrial Design from 1991 to 1995. He has authored several texts on the history of design in Brazil and is one of the coordinators of the book series ‘Pensando o Design’, published by Blucher. He is the author of the book ‘ABDI e APDINS – RJ: História das Associações Pioneiras de Design do Brasil’, also published by Blucher.
Zuleica Schincariol
Bachelor in Architecture and Urbanism from University of São Paulo (1982), Specialist in Art Museum Studies by the University of São Paulo Museum of Contemporary Art from (1996) and Master in Architecture and Urbanism from the same university (2001). She is currently a researcher and a professor at Mackenzie Presbyterian University. She has experience in Architecture and Urbanism, with emphasis on Visual Communication and on the following research topics: publication design, typography, environmental graphic design.
The International Committee for Design History and Design Studies (ICDHS) is an international working group whose board members are internationally acknowledged design scholars.
Track chairs
Track 1 / History of Design Education
Haruhiko Fujita / Chair / Osaka University / Japan
Silvio Barreto Campello / Co-chair / Federal University of Pernambuco / Brazil
Track 2 / Identities and Territories
Oscar Salinas Flores / Chair / National University of Mexico / Mexico
Clice Mazzilli / Co-chair / University of São Paulo / Brazil
Track 3 / National Policies on Design
Javier Gimeno-Martínez / Chair / VU University Amsterdam / The Netherlands / Artesis University College of Antwerp / Belgium
Cyntia Malaguti / Co-chair / University of São Paulo / Brazil
Track 4 / Techniques and Technologies
Paul Atkinson / Chair / Sheffield Hallam University / United Kingdom
Charles Vincent / Co-chair / Mackenzie Presbyterian University / Brazil
Track 5 / The New Imperialism: the international face of design and design history
Jonathan Woodham / Chair / University of Brighton / United Kingdom
Denise Dantas / Co-chair / University of São Paulo / Brazil
Track 6 / Open Strand
Victor Margolin / Chair / University of Illinois at Chicago / United States
Priscila Farias / Co-chair / University of São Paulo / Brazil