Fevereiro 2014 vol. 1 num. 1 - 8th Conference of the International Committee for Design History & Design Studies

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Domestic technologies and modernization of women in Chile between 1945 and 1970

Álvarez Caselli, Pedro ;

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The present text forms part of research and recent publication titled Domestic Mechanics that examines the modernization of woman and home technologies in Chile between 1945 and 1970, through the incorporation of new devices and domestic technologies. In the proposed analysis, the common and uncommon grounds that took place between these modernized goods and the homemakers’ embracement of this “modern” essence were raised, amidst a scene of productive rationalization of the home during the twentieth century.

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Palavras-chave: Gender, Modernization, Consumption, Advertising, Domestic technologies,

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DOI: 10.5151/design-icdhs-102

Referências bibliográficas
  • [1] Álvarez Caselli, P. 201 Mecánica Doméstica. Publicidad, modernización de la mujer y tecnologías para el hogar, 1945-1970. Santiago: Ediciones UC.
  • [2] Eléctricos, de los artefactos a la publicidad. Archivo fotográfico Chilectra. 2008. Santiago: Biblioteca Bicentenario Chilectra.
  • [3] Lupton, E. And Abbott M. J. 1995. El cuarto de baño, la cocina, y la estética de los desperdicios. Procesos de eliminación. Madrid: Celeste Ediciones.
  • [4] Matute, Á. 2001. Prontuario de revoluciones domésticas. CEHAM, México D.F., 44: 13-21.
  • [5] Packard, V. 2007 (Reissue edition). The Hidden Persuaders. New York: Ig Publishing.
Como citar:

Álvarez Caselli, Pedro; "Domestic technologies and modernization of women in Chile between 1945 and 1970", p. 459-463 . In: Farias, Priscila Lena; Calvera, Anna; Braga, Marcos da Costa & Schincariol, Zuleica (Eds.). Design frontiers: territories, concepts, technologies [=ICDHS 2012 - 8th Conference of the International Committee for Design History & Design Studies]. São Paulo: Blucher, 2012. São Paulo: Blucher, 2014.
ISSN 2318-6968, ISBN: 978-85-212-0692-7
DOI 10.5151/design-icdhs-102

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