Place branding: graphic design’s participation in strategic management and brand identity of the cities

Place branding: graphic design’s participation in strategic management and brand identity of the cities

CARDOSO, Helder; PERASSI, Richard

Full Article:

With the effects of globalization that has emerged in recent decades, occured a high level of competitiveness between cities. This article presents a study on the participation of graphic design in the strategic management of the visual identity of brands of cities. This is a global issue because, at present, the tourist cities of any country compete identity and an international positioningas well as compete in regional and national environments.

With the effects of globalization that has emerged in recent decades, occured a high level of competitiveness between cities. This article presents a study on the participation of graphic design in the strategic management of the visual identity of brands of cities. This is a global issue because, at present, the tourist cities of any country compete identity and an international positioningas well as compete in regional and national environments.

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DOI: 10.5151/design-icdhs-044

Referências bibliográficas

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Como citar:

CARDOSO, Helder; PERASSI, Richard; "Place branding: graphic design’s participation in strategic management and brand identity of the cities", p-201-205. In: Farias, Priscila Lena; Calvera, Anna; Braga, Marcos da Costa & Schincariol, Zuleica (Eds.). Design frontiers: territories, concepts, technologies [=ICDHS 2012 - 8th Conference of the International Committee for Design History & Design Studies]. São Paulo: Blucher, 2012. São Paulo: Blucher, 2014.
ISSN 23186968, DOI 10.5151/design-icdhs-044