History and creativity: Art, design and media history increase the potential of creative methods in design and management

History and creativity: Art, design and media history increase the potential of creative methods in design and management

BREIDENICH, Christof

Article:

Creative methods have become integral parts in product development, advertising, the de-sign of communication and services, as well as in internal and external communications with-in organizations. The desired innovation as the objective of such planning and processes lies always in the future. But since we cannot make any safe statements regarding future situa-tions, all that remains for us to do is to regard past situations as former futures in order to be able to assess historical occurrences with a view to upcoming demands. This approach, namely to associate historicity and creativity in a methodological context, means to incorpo-rate historical patterns in methods of creative practice (workshops, facilitation, design think-ing, etc.). Strategies of visual communication from fashion, culture and media history can provide insights and inspire methods in equivalent contemporary issues.

Creative methods have become integral parts in product development, advertising, the de-sign of communication and services, as well as in internal and external communications with-in organizations. The desired innovation as the objective of such planning and processes lies always in the future. But since we cannot make any safe statements regarding future situa-tions, all that remains for us to do is to regard past situations as former futures in order to be able to assess historical occurrences with a view to upcoming demands. This approach, namely to associate historicity and creativity in a methodological context, means to incorpo-rate historical patterns in methods of creative practice (workshops, facilitation, design think-ing, etc.). Strategies of visual communication from fashion, culture and media history can provide insights and inspire methods in equivalent contemporary issues.

Palavras-chave:

DOI: 10.5151/despro-icdhs2016-03_010

Referências bibliográficas

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Como citar:

BREIDENICH, Christof; "History and creativity: Art, design and media history increase the potential of creative methods in design and management", p-233-237. In: Wong, Wendy Siuyi; Kikuchi, Yuko & Lin, Tingyi (Eds.). <strong>Making Trans/National Contemporary Design History [=ICDHS 2016 – 10th Conference of the International Committee for Design History & Design Studies]</strong>. São Paulo: Blucher, 2016.
ISSN 23186968, DOI 10.5151/despro-icdhs2016-03_010