Blucher Design Proceedings

Maio 2014, vol.1, num.2 - 6th Information Design International Conference
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Hybrid Printing: The influences of analog printing systems on contemporary graphic design

Hybrid Printing: The influences of analog printing systems on contemporary graphic design

Gadotti, Marcella; Henriques, Fernanda

Full Article:

The evolution of technology in the printing industry currently allowed are obtained copies with great fidelity to the original. However, there is a large movement spearheaded by young designers seeking the craft as a form of expression, especially by resorting to archaic methods of printing. The objective of this research is to contribute to the debate about how old printing systems are being transposed to the new digital media, as well as their implications in the creative process from the mixing process. The methodology investigates how young Brazilian designers make use of both analog and its influence on creations digitally generated - and vice versa, in a feedback loop that hybridizes production

The evolution of technology in the printing industry currently allowed are obtained copies with great fidelity to the original. However, there is a large movement spearheaded by young designers seeking the craft as a form of expression, especially by resorting to archaic methods of printing. The objective of this research is to contribute to the debate about how old printing systems are being transposed to the new digital media, as well as their implications in the creative process from the mixing process. The methodology investigates how young Brazilian designers make use of both analog and its influence on creations digitally generated - and vice versa, in a feedback loop that hybridizes production

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DOI: 10.5151/designpro-CIDI-120

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Como citar:

Gadotti, Marcella; Fernanda Henriques; "Hybrid Printing: The influences of analog printing systems on contemporary graphic design", p-1279-1287. In: In Coutinho, Solange G.; Moura, Monica; Campello, Silvio Barreto; Cadena, Renata A.; Almeida, Swanne (orgs.). Proceedings of the 6th Information Design International Conference, 5th InfoDesign, 6th CONGIC [= Blucher Design Proceedings, num.2, vol.1]. São Paulo: Blucher, 2014.
ISSN 23186968, DOI 10.5151/designpro-CIDI-120

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