Dezembro 2022 vol. 10 num. 5 - 14º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

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O uso do storytelling para inovação social e sua relação com o design de serviço: uma revisão integrativa da literatura

The use of storytelling for social innovation and its relationship with service design: the integrative review of literature

Soares, Carol de Araujo ; Cipolla, Carla Martins ;

Artigo:

O Storytelling é uma ferramenta interdisciplinar que pode atuar em diferentes contextos e contribuir significativamente para os processos de inovação. É uma abordagem considerada por alguns autores inerente ao design, busca criar experiências inovadoras por meio da cocriação de valor entre os stakeholders. O Storytelling como metodologia para promover ações transformadoras está crescendo em áreas de pesquisa como Design de Serviços (DS) e Inovação Social (IS). Este artigo propõe uma investigação do uso do Storytelling nos processos de DS e IS por meio de uma revisão integrativa da literatura. A revisão incluiu as seguintes etapas: selecionar e analisar as publicações que associam o Storytelling ao SD e IS; avaliar a literatura selecionada para destacar as principais áreas de pesquisa, contextos e metodologias.

Artigo:

Storytelling is an interdisciplinary tool that can act in different contexts and contribute significantly to the innovation processes. It is an approach considered by some authors inherent to the design that seeks to create new experiences through co-creation value among the stakeholders. Storytelling as a methodology to promote transformative actions is growing in research areas such as service design (SD) and social innovation (SI). This article proposes an investigation of the use of storytelling in the SD and SI processes through an integrative literature review. The review included the following steps: select and analyze publications associating storytelling with SD and SI; evaluate the selected literature to highlight the main research areas, contexts, and methodologies.

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Palavras-chave: Storytelling; Design de serviço; Inovação social.,

Palavras-chave: Storytelling; Social Innovation; Service Design.,

DOI: 10.5151/ped2022-8462178

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Como citar:

Soares, Carol de Araujo; Cipolla, Carla Martins; "O uso do storytelling para inovação social e sua relação com o design de serviço: uma revisão integrativa da literatura", p. 7173-7192 . In: Anais do 14º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design. São Paulo: Blucher, 2022.
ISSN 2318-6968, DOI 10.5151/ped2022-8462178

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