Dezembro 2022 vol. 10 num. 5 - 14º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

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Revisão Sistemática da Literatura sobre ação empreendedorista e sua relação com a gestão do design

Literature Systematic Review on entrepreneurial action and its relationship with design management

SCHOENACHER, Rodrigo ; FREITAS, Sydney F. de ; OLIVEIRA, André Ribeiro ;

Artigo:

O artigo apresenta os resultados da revisão sistemática conduzida com objetivo de mapear os principais conceitos relacionados à ação empreendedorista e sua conexão com o design. A RSL - Revisão Sistemática da Literatura - foi a técnica base para organização dos conceitos e terminologias. Identifica-se quatro aspectos-chave da ação empreendedorista e elementos internos e externos que exercem influência sobre a ação empreendedorista. Descreve-se pontos de contato entre a ação e o design. Apresenta-se evidências sobre a contribuição da gestão do design para a inovação em iniciativas empreendedorista – como a capacidade de lidar com as ambiguidades nos estágios iniciais do empreendimento. Identifica-se também elementos da relação entre design e empreendedorismo – como o designer-empreendedor – ou aquela intermediada pelos conceitos relacionados à inovação – como o desenvolvimento de novos produtos. Expõe elementos que sugerem que inovações podem acontecer por intermédio de abordagens correlatas, como o design thinking.

Artigo:

This article presents the result of a systematic review conducted with the objective of mapping the main concepts related to entrepreneurial action and how it connects with design. The application of the systematic review of the literature technique met the objective of organizing concepts and terminologies related to entrepreneurial action and identifying points of contact with the design. Four key factors of entrepreneurial action and several elements internal and external that exert influence on entrepreneurial action were identified. Finally, it describes points of contact between action and design. The article presents evidence on the contribution of design management to innovation in entrepreneurial initiatives – as a resource to deal with early-stage business ambiguities. The article also describes the relationship between design and entrepreneurship – such as the designer-entrepreneur – or the indirect relationship that is presented through the innovation related concepts – as a new product development, and elements that suggest that this can happen through related approaches, such as design thinking.

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Palavras-chave: Empreendedorismo; Gestão do design; Inovação.,

Palavras-chave: Entrepreneurship; Design management; Innovation,

DOI: 10.5151/ped2022-8728445

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Como citar:

SCHOENACHER, Rodrigo; FREITAS, Sydney F. de; OLIVEIRA, André Ribeiro; "Revisão Sistemática da Literatura sobre ação empreendedorista e sua relação com a gestão do design", p. 8255-8273 . In: Anais do 14º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design. São Paulo: Blucher, 2022.
ISSN 2318-6968, DOI 10.5151/ped2022-8728445

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