Surface Design - Qualitative approach for corporative facade

Surface Design - Qualitative approach for corporative facade

Castro, Jacqueline Ap. G. F. de; Harris, Ana Lúcia N. de C.

Full Article:

This paper reports the stage of a research on the corporate identity in commercial buildings. The objective of the research is to develop a system that aims to help the designer to enhance the transmission of the brand identity on the construction. At this step, we looked for the ascertainment of the variables that contribute to it in buildings considered as icons of brand identification in the building. And this paper also presents an analysis of a flagship located in Tokyo, from the Dior brand, which we used Surface Design techniques, combining cultural studies to geometric modeling, to Gestalt and Semiotics.

This paper reports the stage of a research on the corporate identity in commercial buildings. The objective of the research is to develop a system that aims to help the designer to enhance the transmission of the brand identity on the construction. At this step, we looked for the ascertainment of the variables that contribute to it in buildings considered as icons of brand identification in the building. And this paper also presents an analysis of a flagship located in Tokyo, from the Dior brand, which we used Surface Design techniques, combining cultural studies to geometric modeling, to Gestalt and Semiotics.

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DOI: 10.5151/designpro-CIDI-8

Referências bibliográficas

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• [3] Livros, e material não publicados
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• [8] NIEMEYER, L. Elementos de Semiótica Aplicados ao Design, São Paulo: 2ab, 2009.
• [9] RAPOSO, Daniel. Design de Identidade e Imagem Corporativa: Branding, História da Marca, Gestão de Marca, Identidade Visual Corporativa, 1ª ed., Portugal: Edições IPCB, 2008.
• [10] WHEELER, Alina. Design de Identidade da Marca. 2ª ed. Porto Alegre: Bookman, 2008.
• [11] INUI, Kumiko, Dior.Shisaibashi. Disponível em: Andlt;http://www.inuiuni.comAndgt;, Acesso em: 15 mai. 2011.

Como citar:

Castro, Jacqueline Ap. G. F. de; Harris, Ana Lúcia N. de C.; "Surface Design - Qualitative approach for corporative facade", p-99-106. In: In Coutinho, Solange G.; Moura, Monica; Campello, Silvio Barreto; Cadena, Renata A.; Almeida, Swanne (orgs.). Proceedings of the 6th Information Design International Conference, 5th InfoDesign, 6th CONGIC [= Blucher Design Proceedings, num.2, vol.1]. São Paulo: Blucher, 2014.
ISSN 23186968, DOI 10.5151/designpro-CIDI-8