The meaning of design, according to Joaquim Redig

The meaning of design, according to Joaquim Redig

Leite, João de Souza

Full Article:

In 1977, amid the fifteenth anniversary of the foundation of Escola Superior de Desenho Industrial (College of Design) – ESDI, the first work drafted in Brazil on conceptualizing design was published: About industrial design, conceived by designer Joaquim Redig. Was it not for its merits in proposing ideas and concepts to be investigated against the context of its writing and the current time, the book relies on typographical and diagrammatic criteria in order to promote a certain reading and reception of the text. Its typographic choices and layout imply an appropriation of the text following the desired logic by Redig, while emphasizes its didactic aspect. An author and a creator in graphic design, Joaquim Redig built a work affiliated to the usual affection for manifesto as a known Modernism characteristic. The book can be analysed as a languages crossing , almost an ideogrammatic configuration since it reconciles graphic expression, verbal discourse and rationality – core elements in information design. This article aims to locate the author and his work in its original context of production of meaning, evaluating the persistence of the ideas contained therein to the present day and, if possible, recovering them.

In 1977, amid the fifteenth anniversary of the foundation of Escola Superior de Desenho Industrial (College of Design) – ESDI, the first work drafted in Brazil on conceptualizing design was published: About industrial design, conceived by designer Joaquim Redig. Was it not for its merits in proposing ideas and concepts to be investigated against the context of its writing and the current time, the book relies on typographical and diagrammatic criteria in order to promote a certain reading and reception of the text. Its typographic choices and layout imply an appropriation of the text following the desired logic by Redig, while emphasizes its didactic aspect. An author and a creator in graphic design, Joaquim Redig built a work affiliated to the usual affection for manifesto as a known Modernism characteristic. The book can be analysed as a languages crossing , almost an ideogrammatic configuration since it reconciles graphic expression, verbal discourse and rationality – core elements in information design. This article aims to locate the author and his work in its original context of production of meaning, evaluating the persistence of the ideas contained therein to the present day and, if possible, recovering them.

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DOI: 10.5151/designpro-CIDI-125

Referências bibliográficas

• [1] Archer, L. Bruce. ‘The three Rs’ in Design in General Education: The Report of an Enquiry. Londres: Royal College of Art, 1976
• [2] Black, Misha. ‘Design needs art’ in Design 321 (1975), pp. 34-36. Londres: Council of Industrial Design
• [3] Dubberly, Hugh. Dubberly Design Office. Concept maps. In: http://www.dubberly.com/concept-maps. 01/07/2013
• [4] Gomes, Luiz Vidal Negreiros. Desenho: um revolucionador de ideias (120 anos de discurso brasileiro). Santa Maria: SCHDS, 2004
• [5] Habitat. São Paulo: Habitat editora Ltda, a partir de 1951
• [6] Magalhães, Aloisio. ‘O que o desenho industrial pode fazer pelo Brasil’ in Arcos: design, cultura material e visualidade, 1 (1998), pp.8-13. Rio de Janeiro: PPDEsdi
• [7] Produto e Linguagem. São Paulo: Associação Brasileira de Desenho Industrial, 1965/1966
• [8] Rittel, Horst W. J. ‘Dilemmas in a General Theory of Planning’ in Policy Sciences 4 (1973), 155-169. Amsterdam: Elsevier.
• [9] Souza Leite, João de. ‘O escritório Magalhães+Noronha+Pontual em sua transformação em PVDI’ in A herança do olhar: o design de Aloisio Magalhães.
• [10] Rio de Janeiro: Artviva / Senac-Rio, 2003
• [11] Warde, Beatrice. The Crystal Goblet. Londres: The Sylvan Press, 1955

Como citar:

Leite, João de Souza; "The meaning of design, according to Joaquim Redig", p-1333-1344. In: In Coutinho, Solange G.; Moura, Monica; Campello, Silvio Barreto; Cadena, Renata A.; Almeida, Swanne (orgs.). Proceedings of the 6th Information Design International Conference, 5th InfoDesign, 6th CONGIC [= Blucher Design Proceedings, num.2, vol.1]. São Paulo: Blucher, 2014.
ISSN 23186968, DOI 10.5151/designpro-CIDI-125