The perfect dress and its making: A comparative study of the sartorial habits of Amsterdam women (1950s–2010s)

The perfect dress and its making: A comparative study of the sartorial habits of Amsterdam women (1950s–2010s)

MALDINI, Irene; MANZ, Eagna Luciana

Article:

The shift from home and custom-made clothing to mass-produced ready-mades in 20th-century Europe has been the subject of studies from multiple disciplines and across various locations. Contributing to this field of studies, and extending the analysis until the present day, a group of female consumers living in Amsterdam in the 1950s and 2010s were interviewed about their sartorial habits. The study identifies a discrepancy between common manufacturing processes and values related to identity as a central cause of this shift. Furthermore it explores how such a discrepancy can be found again today, arguing that this divergence is leading to the re-emergence of customized production.

The shift from home and custom-made clothing to mass-produced ready-mades in 20th-century Europe has been the subject of studies from multiple disciplines and across various locations. Contributing to this field of studies, and extending the analysis until the present day, a group of female consumers living in Amsterdam in the 1950s and 2010s were interviewed about their sartorial habits. The study identifies a discrepancy between common manufacturing processes and values related to identity as a central cause of this shift. Furthermore it explores how such a discrepancy can be found again today, arguing that this divergence is leading to the re-emergence of customized production.

Palavras-chave:

DOI: 10.5151/despro-icdhs2016-02_018

Referências bibliográficas

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Como citar:

MALDINI, Irene; MANZ, Eagna Luciana; "The perfect dress and its making: A comparative study of the sartorial habits of Amsterdam women (1950s–2010s)", p-157-161. In: Wong, Wendy Siuyi; Kikuchi, Yuko & Lin, Tingyi (Eds.). <strong>Making Trans/National Contemporary Design History [=ICDHS 2016 – 10th Conference of the International Committee for Design History & Design Studies]</strong>. São Paulo: Blucher, 2016.
ISSN 23186968, DOI 10.5151/despro-icdhs2016-02_018