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Qian XiaoBo

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2021 - 14th International Conference of the European Academy of Design, Safe Harbours for Design Research (EAD 2021)

Full Paper - Open Access

Emerging Branding Strategies and Value Creation Through Product Service System in SMEs

Emerging Branding Strategies and Value Creation Through Product Service System in SMEs

Goretti, Gabriele; XiaoBo, Qian; Şahin, Özge

PDF - p-596-610